A Next-Gen AI SEARCH Marketing Agency
AI SEO Company in Bournemouth UK
- Rank in Google’s Traditional SERPs
- Appear in Google’s AI Overviews
- Be recommended by Google’s AI Mode
- Be suggested by ChatGPT, Perplexity & LLMs
- Be Adaptive with Search Everywhere Optimisation
- Be the answer with Generative Engine Optimisation
Brands We Work With
AI SEO: The Key To Building Online Visibility Your Brand
Although AI SEO remains just one ingredient in the recipe for online dominance, it’s clear that businesses across all industries must now tap into its potential. Here’s why;
- Over 71.5% of internet users now use AI tools for Search purposes
- AI SEO software tools will grow from $1.99 billion to $4.97 billion by 2033.
- GEO traffic now generates a 31% increase in engagement compared to traditional SEO.
- Nearly 60% of all searches are zero-click, meaning users get answers from the SERPs.
- People now have more trust in AI, with 83% believing it will deliver a range of benefits.
Developing A Next-Gen Search Strategy For Digital Marketing Dominance
A great AI SEO strategy has become a necessity for any business that demands online success in the modern age. However, getting the brand seen via AI platforms and AI-generated results without abandoning visibility on standard search engine results pages isn’t an easy task.
Consequently, only a calculated and comprehensive campaign that reflects the current landscape and continues to evolve alongside future developments will suffice. At Adaptive SEO, our experts work tirelessly to develop a tailored strategy that helps your business leverage success via:
- Generative Engine Optimisation, otherwise known as GEO, which focuses on gaining visibility on answers generated by ChatGPT, Perplexity AI, and related AI tools
- Answer Engine Optimisation, also referred to as AEO, which focuses on appearing in the AI-generated Overviews following a search query on Google, Bing, etc
- Search Everywhere Optimisation, or OmniSEO channel, which aims to increase visibility beyond traditional search engines. It may target videos, images, social media, and eCommerce platforms.
By achieving omni-channel visibility on both standard search engines and AI-generated results pages, your brand will be better positioned to gain high intent clicks from every relevant online audience. Not only now, but for many years to come.
Our Next-Gen Search Marketing Services
AI SEO Audit
Before you can get your business moving in the right direction, you must first clarify its current starting point. A full and thorough audit will provide a detailed analysis of all elements currently impacting your visibility on AI platforms and generated results. By understanding both the positives and negatives, the process ahead is far simpler.
AI SEO Campaign Building
AI SEO strategies can target local, national and international searches. From gaining visibility on AI-generated results, to integrating them within an overall digital marketing strategy, Adaptive SEO has you covered. Our services extend to ongoing management too.
Generative Engine Optimisation (GEO)
Generative Engine Optimisation is a strategic service that enhances your digital content to perform better within AI-powered platforms like ChatGPT, Perplexity, and Claude. As these generative engines increasingly shape how users access information, GEO ensures your content is structured, phrased, and positioned to be accurately surfaced, summarised, and recommended by these models.
Answer Engine Optimisation
Answer Engine Optimisation (AEO) is the practice of tailoring content to rank highly in direct-answer platforms like Google’s AI Overviews, voice assistants, and AI-powered tools. It focuses on delivering clear, concise, and authoritative answers to common user queries, making it easier for LLMs to extract and present your content as a trusted source.
Search Everywhere Optimisation
Search Everywhere Optimisation focuses on gaining visibility across many avenues. It incorporates elements of AI SEO to build brand awareness beyond traditional search engines. Our Omni-SEO services can cover multiple search engines, eCommerce platform, AI platforms, and video platforms to lift your business to previously unscaled heights.
Related Services
In addition to AI SEO, Adaptive is committed to helping businesses maintain success through traditional SEO. From mobile SEO to link building and Google penalty recoveries, we offer an extensive range of services as well as local, national, international, eCommerce, and corporate SEO that drives high quality bottom of funnel search queries.
Why Adaptive SEO?
50+ Years Of Senior Experience
Adaptive is an SEO agency boasting some of the most talented online marketing specialists in the industry. With over five decades of cumulative director and management experience, we’ve helped clients across all business sectors, specifically B2B and Media Production Companies, and are perfectly positioned to help yours.
Relevant AI SEO Strategies
The clue is in the name. Here at Adaptive, our passion for SEO and following the latest developments and future trends translates to relevant tactics for an Omni-SEO approach that gets you ahead of the competition and then - more importantly - keeps you there for years.
A Tailored Approach
At Adaptive, we use advanced techniques to deliver quick progress across traditional SEO and GEO. This is followed by a continually evolving strategy, which combines AI tools and human ingenuity, to deliver results that align with your company’s long-term vision.
Exclusively In-House Services
All our SEO services integrate seamlessly with each other to pack a powerful punch. Unlike many digital marketing agencies, we do everything in-house while we can provide regular reporting alongside a world-class customer care service.
Comprehensive Packages
While the importance of AI SEO continues to grow at a rapid pace, Adaptive understands that digital marketing strategies rely on many other elements. Our packages can extend to mobile SEO, GEO, voice search, PPC, SEM, Google My Business, web design services too.
Proven Track Record
In addition to 50+ years of cumulative management experience, our Next-Gen SEO agency boasts a current average verified Google Rating of 5.0/5. When combined with our many case studies and recent projects with a clear focus on GEO and AEO, ours is a name you can trust.
What Can AI Search Marketing Do For Your Business?
- Increased website traffic, noticeably from consumers who are actively in the buyer’s mindset and have asked AI for support
- Heightened credibility because AI tools and LLM solutions prioritise credibility and context instead of keyword relevance
- Greater brand visibility through the addition of new touchpoints that complement existing touchpoints and marketing campaigns
- Boosted offline traffic as many consumers will use GEO or AEO searches to discover the best local businesses for their needs
- Enhanced relevance as an LLM and AI-powered campaign organically evolves to keep your business attuned to the latest developments
Why You Need an AI SEO Company
Google Is Still King
89% of all search traffic flows through Google Search, Maps, and Images—but AI tools often echo what ranks best there.
Top Placement Still Dominates
28% of clicks go to the #1 organic result on Google, but AI summaries often pull from the top 3. Optimising for both is critical.
Trust Built Through AI and Search
79% of users trust organic search results—and now, users expect the same credibility from AI-generated answers. We help you build that authority.
Search and Store Synergy
53% of global shoppers research online and then visit a store, often guided by AI assistants that prioritise well-structured, local content.
SEO Still Outperforms Social
SEO drives over 1,000% more traffic than organic social media, plus AI assistants rarely pull from social content, reinforcing the need for optimised websites.
Leads That Convert
61% of marketers still rank SEO as their top source of high-quality leads: but now, AI SEO ensures you’re also found through chatbots, summaries, and smart assistants.
Content Quality Wins
Well-structured content (especially ‘chunk embedding’ is 3x more likely to be featured in AI-generated answers. Clarity, credibility, and coverage are essential.
AI Visibility First
42% of Gen Z and Millennials now use AI tools like ChatGPT before Google to find local services and products. Your brand needs to show up where today’s consumers are searching, and that increasingly means large language models.
Massive Discovery Potential
AI-enhanced SEO has up to 2,500% more discovery opportunities than paid ads across mobile, desktop, and conversational tools.
SIMON SHARP | THEORY FILMS
SIMON SHARP | THEORY FILMS
Why You Need The Help Of A Next-Gen AI SEO Company
- AI SEO & GEO campaigns require dedicated tools, including AI systems, to truly deliver increased brand awareness
- An SEO company specialising in targeting LLMs can focus on context and credibility rather than just keywords alone
- A dedicated specialist can keep abreast of the latest developments and adjust campaigns accordingly
- The use of relevant real-time reporting can identify what’s working or not working across each AI model
- It’ll save you time, money, and your sanity while allowing you to focus on actively running your business
An SEO Company That's AI Focused
Traditional SEO is no longer enough. To stand out, your business needs a strategy built for how search engines and AI tools like ChatGPT, Perplexity, and Claude discover, summarise, and recommend content. That’s where Our expertise comes in.
We don’t just focus on improving your Google rankings, we position your brand to be surfaced by large language models (LLMs) and voice assistants that influence how people search and decide. Our GEO (Generative Engine Optimisation) approach is designed to help your content rank higher and be quoted, cited, and recommended by AI.
Whether you’re based in Bournemouth or the UK, we’ve helped thousands of businesses locally and internationally build smarter, AI-optimised marketing strategies. It all starts with a free tailored consultation where we align your campaign with today’s multi-channel discovery environment.
We’ll assess:
- Your primary goals: traffic, visibility, leads, sales, or AI discoverability
- How your brand currently appears in both search engines and AI-generated results
- Audience demographics and how users interact with your content across various platforms
- Your position against competitors in both SERPs and conversational results
- Budget, expectations, and where the highest LLM-impact opportunities lie
- On-page clarity, topical authority, and off-page signals that boost AI trust
From there, we develop a strategy that speaks to both humans and machines, designed to increase your visibility across Google and the LLMs your customers now trust.
While you focus on running your business, we handle your brand’s online visibility. And with transparent tracking, ongoing insights, and proactive communication, you’re never left guessing about your growth.
A Next-Gen Bournemouth AI SEO Agency You Can Trust
Growing your online presence today isn’t just about ranking on search engines, it’s about being found, recommended, and quoted by AI tools that your customers are using at an increasing rate.
While you could try enhancing your website’s visibility on your own, AI search is an incredibly fast-moving arena. Without deep expertise, it’s hard to stay ahead, not just today, but tomorrow too.
That’s why working with a Next-Gen SEO Company like Adaptive is critical. We understand how platforms like Google, Google’s AI Mode, AI assistants and LLMs work, update and adapt their algorithms.
From core search updates to how ChatGPT and other tools extract and synthesise web content, we ensure your site stays visible, relevant, trusted and suggested at all times.
Even small changes in AI or search engine behaviour can impact your online reach. With Adaptive, you’ll have a team that constantly monitors and evolves your strategy, so you’re always aligned with how people search.
We’re proud to maintain a 5 star average customer satisfaction rating. That means real results, real trust, and campaigns that deliver long-term value.
Our promise: We’ll build an AI-optimised SEO strategy tailored to your business goals, targeting the right audiences, creating compelling content, and building the authority your site needs to stand out across Google, ChatGPT, Perplexity and beyond.
